Mopar | Chrysler | Dodge
Mopar is the parts, service and customer care organization within Fiat Chrysler Automobiles.
The name is a portmanteau of the words “MOtor” and “PARts. The term was first used by Chrysler in the 1920s and was introduced as a brand starting in 1937. The name was created by a committee to use on cans of “Chrysler Motor Parts” antifreeze.
The term “Mopar” has passed into broader usage among car enthusiasts as a reference to vehicles produced by the Chrysler Group – most any Dodge, Chrysler, Plymouth, Imperial, DeSoto or Dodge Trucks/Ram. It is also used for Eagle, Jeep and AMC, built since 1987.
Mopar does not have dedicated assembly lines. There are 13 Mopar Custom Shops that install customer chosen accessories on their vehicles before delivery. There are also limited-edition Mopar versions of FCA vehicles. These are marketed featuring custom paint and equipped with numerous Mopar performance and cosmetic modifications.
Over its life, Mopar has sponsored a number of racers in a variety of motorsports series
Chrysler is an American automobile manufacturer founded in 1925 and now owned by Fiat Chrysler Automobiles. Chrysler is the smallest of the “Big Three” American automobile manufacturers. It sells vehicles worldwide under its flagship Chrysler brand, as well as the Dodge, Jeep and Ram. Discontinued brands are Eagle, De Soto and Plymouth.
Famous models include the Chrysler Imperial (1926-1993), Le Baron (1977-95), New Yorker (1939-96), Town & Country (1941-88) and Royal (1937-1950).
Dodge is an American brand of cars, minivans, and sport utility vehicles established in 1900 and now owned by Fiat Chrysler Automobiles.
Dodge is well-known today for being a player in the muscle car market of the late 1960s and early 1970s with the Dodge Challenger and the Dodge Charger (the “General Lee” driven by the “Dukes of Hazard”).
Later successful models are the Dodge Daytona, Viper sports roadster, the Ram pickup and the Caravan.